All Media is Mainstream Media

The title of this post sums up everything which is to follow.

All media sources which have internet access are mainstream. Full stop. Any story which appears virally on Facebook or Twitter or Tumblr or Instagram or any of the other click-bait aggregators, even if the original outlet was created only an hour earlier, is at that moment mainstream.

Post 2016 election, much hay has been made of “fake news” and how to distinguish the real from the unreal. Without falling into the rabbit hole of implicit vs. explicit bias–which is about as useful in this context as debating free will vs. determinism–let us agree that there is news which is deliberately false in its entirety, and news which is true from a certain point of view.

The news which is deliberately false is that in which the headline serves as click-bait, ESPECIALLY when the headline in question imparts no information about the content of the story. These are headlines which are in the form of a question, or are followed by a listicle. These are headlines meant to drive traffic rather than impart information. With this filter in place approximately 75% of all social media noise can immediately be ignored. For the rest, the next filter requires a little more thought.

Deliberately false news also includes everything which falls under the category of “opinion” or “editorial”. Here we can safely dismiss everything from Fox News and Breitbart, and all right-wing hatriot hives like World Net Daily, InfoWars, The Blaze, Focus on the Family, StormFront, Red State, and so forth.

This is not to say the left-leaning news and information sites don’t have similar problems, but “the liberal media”, to the extent that it ever existed, is responsible for only a tiny fraction of all noise generated by American outlets.

Oh: Fair warning–my political sensibilities fall fairly far to the left by American standards, which by rational world standards would make me ever so slightly to the left of center on most issues.

The entirety of mainstream American political though is skewed severely to the right side of the global political spectrum. Our Democrats are, in the main, to the right of where Reagan stood when we were engaged in nuclear brinkmanship with the USSR. Our Republicans are somewhere far down a slope along which lies plutocracy, corporatocracy, neo-feudalism, Dominionism and straight up reactionary sensibilities. And the Democrats are fast on their heels. Thus the center of American political conversation is substantially to the right of center. And thus any “compromise” between political parties moves the entire local spectrum farther to the right.

All of which is to say, any American media outlet which deliberately brands itself as “conservative” can be dismissed out of hand. The output of these outlets can be ignored for the same reason that fish have no words for “water.”

With these filters in place, recognize that whatever news media remains is driven first and foremost by the profit motive, and (distantly) second by journalistic integrity. This is a subtle form of regulatory capture which has always existed, but came to prominence when the Fairness Doctrine was revoked during the Reagan presidency.

So when someone on social media posts a story which includes a headline hinting of some grand conspiracy of silence, it can be safely assumed that the originator of the underlying story or meme is simply looking for attention. Or a quick buck. Not that there is much difference between the two.

Sometime soon, I’ll discuss the difference between “media” and “journalism.”

All Media is Mainstream Media

Implicit and Explicit Boundaries

We now live, as some of the snarkier pundits would have it, it a post-truth world. Given the sorting of world views which led to the recent election results I can’t find a specific argument to counter that statement. However, I would call it incomplete. The world isn’t so much post-truth as post-narrative, or even post-objectivity.

All of the dominant narratives are collapsing under the weight of the democratization of information. No new visions of the future have yet sprung up. Or rather, too many visions of the future have sprung up, and no one or few of these has asserted itself sufficiently to allow the random disconnected threads of attention coalesce.

This is an oversimplified view of an extremely complex process which has been ongoing since the mobile phone – which is in reality a pocket computer – became the dominant means by which humans access information and communicate with each other. Free access to information untethers people from the narratives into which they were born and allows a new kind of tribalism based on common beliefs or aesthetics. A tribe need lo longer be bound to proximity in a three-dimensional or even a four-dimensional space. Family roles need no longer be predicated on blood relations.

What we are seeing now, and have been seeing for the past two decades, is the exploration of boundaries which we did not even know existed at the time of the fall of the Berlin Wall. And we are discovering exactly how arbitrary were the tacit boundaries which have guided and constrained the evolution of civilizations and societies over the past ten thousand years.

Implicit and Explicit Boundaries

On Narrative, and the Threading Thereof

Many years ago I read Interface by Neal Stephenson and J. Frederick George. It was a decent techno-thriller, most notable for being written in part by Neal Stephenson. In it was a brief passage explaining how the substrate of American politics had evolved over the years:

In the 1700s, politics was all about ideas. But Jefferson came up with all the good ideas. In the 1800s, it was all about character. But no one will ever have as much character as Lincoln and Lee. For much of the 1900s it was about charisma. But we no longer trust charisma because Hitler used it to kill Jews and JFK used it to get laid and send us to Vietnam…We are in the Age of Scrutiny. A public figure must withstand the scrutiny of the media…The President is the ultimate public figure and must stand up under ultimate scrutiny; he is like a man stretched out on a rack in the public square in some medieval shithole of a town, undergoing the rigors of the Inquisition. Like the medieval trial by ordeal, the Age of Scrutiny sneers at rational inquiry and debate, and presumes that mere oaths and protestations are deceptions and lies. The only way to discover the real truth is by the rite of the ordeal, which exposes the subject to such inhuman strain that any defect in his character will cause him to crack wide open, like a flawed diamond.

A few years after reading the book I had the good fortune to attend a signing event for Stephenson’s book Anathem. At that signing I attempted to ask him about this quote, and what he felt would be the next Age after Scrutiny. Of course I was struck dumb by fanboy nerves and couldn’t get the question out, so I never got my answer.

But, in the process of exploration and research and simply living my life here in modern America, I think I am sneaking up on an answer.

We are now in the Age of Narrative. Scrutiny became fractured fractal panopticon empowered by the extreme density of global information systems. The signal has become so ubiquitous and strong that the structure of stories breaks down under the weight of ten million self-referential and cross-connected media sources. Within this undifferentiated mass swim the billion threads of narratives, no one of any intrinsically greater value than any other. We are no longer bound to the stories into which we are born. We can choose to align ourselves to any narrative, or invent new narratives out of the pseudo-random bits of information in which we are immersed in every waking moment of our lives.

We are in the age of narrative because there is no objective overriding story by which we are compelled to live our lives. Both prediction and reminiscence have become democratized and made subjective, and if one story line proves inadequate we can easily align ourselves with another.

But thanks to the proliferation of both signal and noise, we are already nearing the end of the Age of Narrative and are seeing the first glimpses of a new tribalism, where the non-physical borders and boundaries of the last five thousand years become increasingly tenuous, and all allegiances will be by consent instead of by tradition.

And won’t that be an interesting time to be alive?


On Narrative, and the Threading Thereof